Author: Kevin Adams

How Converting Ads Aren’t Always The Best Ones For The Job Most of the time, the job of a Pay-per-Click person is to write an ad for searchers looking to buy a product or sign up for a service.

by Kevin Adams on January 26, 2015 in PPC

Understanding the Quality Score Can Help You Get Ahead With AdWords The Google AdWords Quality Score was designed with the intention to promote quality ads on search queries.

by Kevin Adams on January 19, 2015 in PPC

Bid Strategies Encouraged For Everyone Automation is wonderful in concept, but it’s only effective for you if you know how the automation tool works, and you have a set goal.

by Kevin Adams on January 12, 2015 in PPC

Why would you want your ad rotation settings different at different times of the day? I mean, that sound like a crazy idea doesn’t it? But I think one thing is apparent in many of my blog posts, users at different times of the day perform fundamentally different.

by Kevin Adams on January 5, 2015 in PPC

Don’t Subsidize Google; Add Negative Keywords Pay-per-Click isn’t just about reaching new customers.

by Kevin Adams on December 29, 2014 in PPC

Import Your AdWords Account Directly Into Bing Ads; Easy as 1, 2, 3 Whether you celebrate Christmas, Hanukkah, or you just like spending time with the family, this is such a wonderful season.

by Kevin Adams on December 22, 2014 in PPC

The Pay-per-Click Power Tool That Keeps On Giving In my last blog, AdWords Editor- One Tool To Rule Them All -Part 1, I listed off a number of really cool features in Google’s AdWords Editor.

by Kevin Adams on December 15, 2014 in PPC

The PPC Power Tool That Almost Replaces Excel Hey, I’m in marketing.

by Kevin Adams on December 8, 2014 in PPC

Use a Script to Toggle a Series of Labeled Ads On or Off When I published my script to turn holidays ads on or off, it was politely pointed out to me that the same purpose could served using Automated Rules.

by Kevin Adams on December 1, 2014 in PPC

Time of Day & Week Matter I was so tired on a Saturday morning, but I could not sleep.

by Kevin Adams on November 24, 2014 in PPC