Category: Web Analytics

I’ve had real difficulty for months now with Enhanced ECommerce in Google Analytics recording a transaction more than once.

If I could change one thing about our firm, it might be our name.

In my previous post, I discussed setting up Google Analytics access for this spreadsheet using a Google Drive script, and enabling your Analytics API.

I won’t waste a lot of time, and if you know why you’re here, feel free to move down to setting up your API access.

Google has done one amazing thing with Google Tag Manager.

If you’ve been following along, this is our third and final stop in our Google Analytics workshop series.

Today starts part two of our Google Analytics workshop! Last week we covered getting set up with the interface, and today we’ll get a little more familiar with running and reading a report analysis.

Knowing how and why your website is performing the way it does is essential to  successful online business.

Google Analytics allows us to track traffic and user behavior well.

Google Analytics is the most robust free web analytics software package out there.