Everything Hinges Around This One Spot It should come as no surprise to anyone that positions one, two, and three are the most important ad positions on any page.

by on February 3, 2015 in

In recent weeks Google has launched a new Structured Data Testing Tool available through their Webmaster Tools.

by on February 2, 2015 in

If you run an eCommerce store it can be cumbersome to keep your ads up to date; especially when a product is out of stock.

by on January 29, 2015 in

How Converting Ads Aren’t Always The Best Ones For The Job Most of the time, the job of a Pay-per-Click person is to write an ad for searchers looking to buy a product or sign up for a service.

by on January 26, 2015 in

Understanding the Quality Score Can Help You Get Ahead With AdWords The Google AdWords Quality Score was designed with the intention to promote quality ads on search queries.

by on January 19, 2015 in

Bid Strategies Encouraged For Everyone Automation is wonderful in concept, but it’s only effective for you if you know how the automation tool works, and you have a set goal.

by on January 12, 2015 in

Why would you want your ad rotation settings different at different times of the day? I mean, that sound like a crazy idea doesn’t it? But I think one thing is apparent in many of my blog posts, users at different times of the day perform fundamentally different.

by on January 5, 2015 in

Happy New Year! I am always looking for a better, faster, more streamlined way of doing things.

by on January 1, 2015 in


by on December 30, 2014 in

Don’t Subsidize Google; Add Negative Keywords Pay-per-Click isn’t just about reaching new customers.

by on December 29, 2014 in