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Everything Hinges Around This One Spot It should come as no surprise to anyone that positions one, two, and three are the most important ad positions on any page.

by Kevin Adams on February 3, 2015 in PPC

In recent weeks Google has launched a new Structured Data Testing Tool available through their Webmaster Tools.

by Nathan Byloff on February 2, 2015 in SEO

If you run an eCommerce store it can be cumbersome to keep your ads up to date; especially when a product is out of stock.

by Nathan Byloff on January 29, 2015 in PPC

How Converting Ads Aren’t Always The Best Ones For The Job Most of the time, the job of a Pay-per-Click person is to write an ad for searchers looking to buy a product or sign up for a service.

by Kevin Adams on January 26, 2015 in PPC

Understanding the Quality Score Can Help You Get Ahead With AdWords The Google AdWords Quality Score was designed with the intention to promote quality ads on search queries.

by Kevin Adams on January 19, 2015 in PPC

Bid Strategies Encouraged For Everyone Automation is wonderful in concept, but it’s only effective for you if you know how the automation tool works, and you have a set goal.

by Kevin Adams on January 12, 2015 in PPC

Why would you want your ad rotation settings different at different times of the day? I mean, that sound like a crazy idea doesn’t it? But I think one thing is apparent in many of my blog posts, users at different times of the day perform fundamentally different.

by Kevin Adams on January 5, 2015 in PPC

Happy New Year! I am always looking for a better, faster, more streamlined way of doing things.

by Nathan Byloff on January 1, 2015 in SEO

SEO IS CHANGING, BUT FOR THE BETTER.

by Matt Decuir on December 30, 2014 in SEO

Don’t Subsidize Google; Add Negative Keywords Pay-per-Click isn’t just about reaching new customers.

by Kevin Adams on December 29, 2014 in PPC
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