AdWords Conversion Tracking Simply Isn’t Enough Spending money with any form of attribution is what I like to call “flying blind”.

by on March 2, 2015 in

Antiquated Internet Creates Geographic Problems   Twinkling banners, frame-based web pages, and cutting-edge ISDN innovations; the 90’s were the Wild West of the Internet.

by on February 23, 2015 in

The Ethics Behind Account Ownership I have heard the conversation many times.

by on February 9, 2015 in

Everything Hinges Around This One Spot It should come as no surprise to anyone that positions one, two, and three are the most important ad positions on any page.

by on February 3, 2015 in

If you run an eCommerce store it can be cumbersome to keep your ads up to date; especially when a product is out of stock.

by on January 29, 2015 in

How Converting Ads Aren’t Always The Best Ones For The Job Most of the time, the job of a Pay-per-Click person is to write an ad for searchers looking to buy a product or sign up for a service.

by on January 26, 2015 in

Understanding the Quality Score Can Help You Get Ahead With AdWords The Google AdWords Quality Score was designed with the intention to promote quality ads on search queries.

by on January 19, 2015 in

Bid Strategies Encouraged For Everyone Automation is wonderful in concept, but it’s only effective for you if you know how the automation tool works, and you have a set goal.

by on January 12, 2015 in

Why would you want your ad rotation settings different at different times of the day? I mean, that sound like a crazy idea doesn’t it? But I think one thing is apparent in many of my blog posts, users at different times of the day perform fundamentally different.

by on January 5, 2015 in

Don’t Subsidize Google; Add Negative Keywords Pay-per-Click isn’t just about reaching new customers.

by on December 29, 2014 in