Track AdWords Conversions Via Google Analytics Goals
AdWords Conversion Tracking Simply Isn’t Enough Spending money with any form of attribution is what I like to call “flying blind”.
Category: PPC
Why You’re Paying For Out-of-Area Clicks
Antiquated Internet Creates Geographic Problems Twinkling banners, frame-based web pages, and cutting-edge ISDN innovations; the 90’s were the Wild West of the Internet.
Who Should Own An AdWords Account?
The Ethics Behind Account Ownership I have heard the conversation many times.
Why The Second Position Is The Most Critical For Ads
Everything Hinges Around This One Spot It should come as no surprise to anyone that positions one, two, and three are the most important ad positions on any page.
Feed Your Inventory Count into AdWords Ads
If you run an eCommerce store it can be cumbersome to keep your ads up to date; especially when a product is out of stock.
How To Win With Ads Meant To Educate
How Converting Ads Aren’t Always The Best Ones For The Job Most of the time, the job of a Pay-per-Click person is to write an ad for searchers looking to buy a product or sign up for a service.
Harnessing the Power of the Quality Score
Understanding the Quality Score Can Help You Get Ahead With AdWords The Google AdWords Quality Score was designed with the intention to promote quality ads on search queries.
Google AdWords Pushes Automated Bidding
Bid Strategies Encouraged For Everyone Automation is wonderful in concept, but it’s only effective for you if you know how the automation tool works, and you have a set goal.
Different Ad Rotations, Different Times
Why would you want your ad rotation settings different at different times of the day? I mean, that sound like a crazy idea doesn’t it? But I think one thing is apparent in many of my blog posts, users at different times of the day perform fundamentally different.
Adding Negatives the Smart Way
Don’t Subsidize Google; Add Negative Keywords Pay-per-Click isn’t just about reaching new customers.