by on April 13, 2015 in

Recently I had written an article on the benefits and how to setup Google’s PageSpeed module on Apache. Based on the some of the feedback I had received, I felt it necessary to write a follow up on how to achieve the same results with the nginx web server. I am a big fan of …

by on March 13, 2015 in

import.io is a great tool for extracting structured data from HTML. In this post, we’ll explore the possibilities of taking this data and auto updating our Ads in AdWords. Look at the following add for a Monster Moto mini bike showing the name, an image, product reviews, description, product color types, etc. Now you could create …

by on February 26, 2015 in

Just a few moments ago by a vote of 3-2, the Federal Communications Commission voted to to endors “net neutrality”. This will now prohibit internet service providers (ISPs) from throttling specific traffic on the web. One of the more publicized cases was when Comcast was slowing down traffic from Netflix to consumers until they agreed …

by on February 2, 2015 in

In recent weeks Google has launched a new Structured Data Testing Tool available through their Webmaster Tools.   There are a couple things that stand out to me on first glance. First, the feedback you get from this tool runs deeper than its predecessor. I ran a test on our home page and noticed it is …

by on January 29, 2015 in

If you run an eCommerce store it can be cumbersome to keep your ads up to date; especially when a product is out of stock. What if you have hundreds of products and are running ads to individual product landing pages and a handful of them are out of stock? It would be really nice …

by on January 1, 2015 in

Happy New Year! I am always looking for a better, faster, more streamlined way of doing things. Lately, I’ve been wanting to make fast, I mean really fast, sites. We build, or help build, a lot of websites for our clients. Sometimes they are massive upgrades to a CMS like Sitecore or Magento, but often times …

by on December 17, 2014 in

According to a post we saw on Google Groups yesterday, freebase.com will be shutting down to merge it’s data into Wikimedia Foundation’s project Wikidata. We’ve often used this as a source to help place new entities within Google’s Knowledge Graph. So we’ve decided to help transfer the data in Freebase to Wikidata, and in mid-2015 …

by on September 23, 2014 in

We write a lot of AdWords scripts, and a recent one I was writing was for a client in Texas (Central Time Zone). The ads were going to stop displaying at a certain time, but I noticed in writing the script, the date generated for the current time was always Pacific (PDT). After a little …

by on June 16, 2014 in

In my previous post, I discussed setting up Google Analytics access for this spreadsheet using a Google Drive script, and enabling your Analytics API. So now that you’ve gotten your Drive API scripts working, and your API keys are ready to go. If you have not performed the tasks in the previous post, you MUST go …

by on May 27, 2014 in

There’s a good chance that you’ve heard this before. I know we hear it from time to time in our offices too. If you’re unlucky, sometimes, the conversation goes poorly. I have had clients in the past start with “From what I’ve read about SEO…” Yikes. That isn’t going to end well. Recently, we had …