Search marketing generates the most conversions compared to any other form of marketing. Why? Simply because when people use search, they are looking for YOU. Like most things in life, there is no magic word to create instant results. Successful online strategy is the result of a good business plan, quality content, and a little patience. We recite these mantras to ourselves each day to help us keep the goal in mind: helping our customers and their businesses flourish.
Or, How Human Errors Cause Computers Such Grief Yeah, it’s you. You broke the bidding tool. My personal favorite tools for this are the free ones provided by Google AdWords, like the Conversion Optimizer, Display Campaign Optimizer, and Return-On-Ad-Spend bidding strategy. But any of these things are terrible in the wrong hands, possibly your hands […]
Don’t Let Client Schedule Changes Keep You Up At Night This is the sister post to The Holiday Ads Post. The last one was about changing which ad copy was active at different times. This one is about changing your campaign day parting. The same concept applies here. You know that Black Friday, Cyber Monday, […]