Search marketing generates the most conversions compared to any other form of marketing. Why? Simply because when people use search, they are looking for YOU. Like most things in life, there is no magic word to create instant results. Successful online strategy is the result of a good business plan, quality content, and a little patience. We recite these mantras to ourselves each day to help us keep the goal in mind: helping our customers and their businesses flourish.
A Key in Fine-Tuning Your Account’s Performance You’ve looked at your search query report, added negative keywords, etc. Your account performs okay, but are you stumped by how to take its performance to the next level? That’s where AdWords Segments comes in. A proper use of filters has changed my opinion on an account’s performance […]
If I could change one thing about our firm, it might be our name. I’d love not to focus on “Rank” anymore. That might seem a bit odd for a PPC and SEO firm to say. For years we’ve used rankings as a measurement of our efficacy. It’s the brag that we make around the […]