Search marketing generates the most conversions compared to any other form of marketing. Why? Simply because when people use search, they are looking for YOU. Like most things in life, there is no magic word to create instant results. Successful online strategy is the result of a good business plan, quality content, and a little patience. We recite these mantras to ourselves each day to help us keep the goal in mind: helping our customers and their businesses flourish.
In my previous post, I discussed setting up Google Analytics access for this spreadsheet using a Google Drive script, and enabling your Analytics API. So now that you’ve gotten your Drive API scripts working, and your API keys are ready to go. If you have not performed the tasks in the previous post, you MUST go […]
There’s a good chance that you’ve heard this before. I know we hear it from time to time in our offices too. If you’re unlucky, sometimes, the conversation goes poorly. I have had clients in the past start with “From what I’ve read about SEO…” Yikes. That isn’t going to end well. Recently, we had […]