Category: PPC

There’s a lot of personal bias that many of us have in Search.

by Steve Hammer on August 2, 2013 in PPC

Google launched ‘Enhanced Campaigns’, an evolution of AdWords that allows advertisers to manage their campaigns by location, time of day and device.

by Nathan Byloff on February 20, 2013 in PPC

When trying to grow an AdWords account, one of the more useful metrics is impression share.

by Steve Hammer on October 8, 2012 in PPC