Ecommerce Case Study

Background

Client who sells off-road vehicles and equipment hired our team on retainer in early year 1 when they decided to setup an Ecommerce store and build their brand online.

Engagement Goal

In order to make the most of a new site launch, a few goals were set forth:

• Setup an Ecommerce store that can take payments
• Add robust tracking for analyzing users
• Drive immediate traffic

Strategy

RankHammer started with a plan to create the fully operational ECommerce store with a new site design. From there, our team:

• Setup Google’s Tag Manager with Enhanced Ecommerce
• Developed the intricate analytics code throughout the site to track user behavior
• Built and configured a new PPC account
• Continually optimize the AdWords account to drive traffic for immediate exposure and market testing
• Target platforms frequented by potential customers with advertising.

Results

Our team has helped build a brand that increased revenue many times over in the first two years. The eCommerce website in year 2 is out performing year 1 month over month (MoM). Last year’s revenue for each month is match in the first 5 days or less in the current 12 month cycle. Organic traffic & sales continue to grow on top of past efforts.